Kaylyn Minix and Michelle Askin couldn’t have planned it any better. They met in 2010 while interning at Student Media Group, a collegiate marketing company that produces academic planners for students. Each free planner features a local business guide.
At the time, the University of Delaware students were both devotees of paper planners. Together, they saw the potential for a female-centric product that would go beyond conventional products.
“We wanted to create something inspirational, attractive, fun – we wanted to expand the brand,” Minix recalls.
Newark, Delaware-based Student Media Group gave the women their blessing, and bloom daily planners became its sister company. The goal: “Helping women bloom into the best version of themselves.”
Today, bloom boasts more than 200 product types in a variety of categories. The original softcover planners come in more than 20 designs. There also are hardcover planners, vision board planners and wall calendars.
The company also offers colorful stickers to brighten the pages, festive folders, planning pads for a day’s worth of tasks and desk easels with inspirational quotes. In short, “anything and everything that keeps you organized and makes your life a little bit easier,” Minix says.
The success of bloom daily planners proves that in a digital world, paper products still reign supreme. Moreover, COVID-19 has not squelched anyone’s need to jot down goals, dreams and to-dos – as any working parent who has had a child learning at home can attest.
