Bridgeville business creates Barbie popsicle with Mattel Inc.

Katey Evans, co-founder of Bridgeville’s The Frozen Farmer, with Barbie Freezer Squeezers, a frozen treat made from produce that would have otherwise been discarded. Photo provided by The Frozen Farmer.

March 11, 2004

By Krys’tal Griffin
Delaware News Journal

If you’re still not over the Barbie craze sparked by the release of the hit “Barbie” movie last summer, this new partnership between a Delaware business and Mattel Inc. is sure to keep Barbie a household name.

The Frozen Farmer, launched from the third-generation Evans Farm in Bridgeville in 2015, is a company striving to eliminate food waste by using the farm produce deemed “too ugly” for retail sale to create ice cream and sorbet.

The company was featured on ABC’s “Shark Tank” in 2020, winning an investment deal with Lori Greiner and eventually expanding the sale of its products to more than 5,000 stores nationwide.

Now, The Frozen Farmer is expanding its offerings to include Barbie Freezer Squeezers in partnership with Mattel Inc., the manufacturer of Barbie.

What are Barbie Freezer Squeezers?

Co-founder of The Frozen Farmer and native Delawarean Katey Evans created the popsicle-like treat as an homage to her personal connection to Barbie and all that the famous doll stands for.

“As a mom to four daughters, Barbie has a special place in our home as more than just a timeless toy that brings generations together,” Evans said. “From a young age, Barbie empowered me to chase my dreams as a female founder. It’s a full circle moment to be able to partner with Mattel to bring Barbie Freezer Squeezers to market with the Frozen Farmer, a brand that grew from the seeds of self-belief that Barbie planted early on.”

The frozen treats are available in a pink strawberry lemonade sorbet flavor and come in 3-ounce squeeze tubes to be easily enjoyed on the go.

Described by the company as a mix between tart and sweet, the new offering continues the Frozen Farmer’s mission to reduce food waste while providing classic flavors everyone can enjoy, and with a nod of approval from Barbie herself, who could pass up a taste?

“What started as a way to use produce that looks unique has become our mission — and the results are delicious,” Evans said. “Barbie is a brand that celebrates the differences of all children that make them uniquely themselves—and as a mom, I love that as much as my daughters love all things Barbie.”

The Frozen Farmer partnered with Mattel Inc. to create Barbie Freezer Squeezers, a frozen treat made from imperfect produce usually deemed “too ugly” to sell on shelves. Photo provided by The Frozen Farmer.

Learn more about The Frozen Farmer from co-founder Katey Evans in this DPP video.

Where to Find Barbie Freezer Squeezers?

The Frozen Farmer’s Barbie Freezer Squeezers can be found in the following stores around the country:

  • Kroger

  • Ralphs

  • Dillons

  • Smith’s

  • King Soopers

  • Fry’s

  • QFC

  • City Market

  • Jay C

  • Baker’s

  • Mariano’s

  • Fred Meyer

  • Winn-Dixie

  • Giant Food